Natur Stimme
Wie Sie einen wirkungsvollen Slogan für Ihre Marke erstellen
Während eines Workshops entwickelte ich den Slogan „Gestalte deinen Erfolg“ für eine Grafikdesign-Agentur.
Indem man die Mission seiner Marke definiert und sich dabei auf die Frage nach dem Mehrwert der eigenen Dienstleistungen oder Produkte konzentriert, findet man schnell die passende Formel.
Slogans werden häufig als persönliche Mottos in Social-Media-Profilen verwendet.
Obwohl es simpel erscheint, fasst ein Slogan das Angebot, die Vision und die Mission eines Unternehmens prägnant in nur wenigen Worten zusammen – meist drei bis vier.
Wie lautet Ihr Slogan?


The Beauty of Achieving
Ramadan, the holy month of fasting, prayer and reflection, is a time of special significance for Muslims around the world. It is a time of spiritual rejuvenation and strengthening of faith. As a Muslim, I have always cherished and looked forward to the month of Ramadan, but this year, as I reflect on the past years, I am reminded of a special experience that taught me the true meaning of perseverance, passion, and the beauty of achievement.
Years ago, after one of our sessions in school, I was discussing with my teacher about designing a CV with the concept of ‘we complete each other.’ At the time, I thought it was a brilliant idea to showcase the importance of teamwork and collaboration in the workplace. My teacher, being an experienced mentor, listened carefully and acknowledged the concept, but also pointed out that it may not be a strong enough idea to stand out in a competitive job market.
This experience taught me an important lesson about the beauty of achievement. It’s not just about the end result, but also about the process of turning an idea into reality.
The feeling of satisfaction and pride that comes with seeing your idea come to life is truly special and cannot be compared to anything else. It is a reminder that with determination and hard work, we can accomplish anything we set our minds to.
This lesson was reinforced again during the past year, as the world was hit by the COVID-19 pandemic. Like many others, I had to adapt to a new way of life and find ways to stay productive and motivated during the lockdown. During this time, I was also in the process of writing my second book. However, as everything seemed to come to a halt, I remembered the lesson I learned during that conversation with my teacher. I realized that just like my CV, my book was also an idea that needed to be nurtured and developed. So, I reached out to my publisher, and we came up with a new design and plan for the book. We had phone calls to discuss the details, and I put all my efforts into writing and editing the book. And finally, despite the challenges, my book was published.
This experience during the pandemic once again reminded me of the analogy – achievements are like having a baby. It starts from a small idea, and with hard work, determination, and the support of others, it grows into something beautiful.
As we enter another month of Ramadan, I am reminded of the importance of perseverance, passion, and the beauty of achievement. It is a time for us to reflect on our goals, and with the blessings of this holy month, work towards turning our ideas into reality. Whether it is completing a project, learning a new skill, or simply becoming a better version of ourselves, let us remember that the journey towards achievement is just as important as the end result. And just like the feeling of completing a task during Ramadan, the satisfaction of achieving our goals will be even sweeter when we put in the effort and determination to make it happen.



